This Privacy Policy describes how Lykos Training Center (“Lykos,” “we,” “us,” or “our”) collects, uses, and protects personal information of individuals who visit our website, register for classes, or participate in training and events at our facility in Rochester, Massachusetts.

 

1. Information We Collect

We may collect the following types of personal information:

• Identity and contact information – name, email address, phone number, mailing address.

• Registration and training information – date of birth, class selections, waiver information, emergency contact details, and training history.

• Payment information – payment method details processed via third‑party payment processors (e.g., Wix Payments, Stripe, PayPal, Venmo). We do not store full card numbers on our own systems.

• Media (photos, video, audio) – recordings captured during training, events, or on‑site activities. Media that identifies you is collected and used in accordance with the media release section of our waiver and any additional consents you provide.

• Website and device information – IP address, browser type, device identifiers, pages visited, and usage data collected through Wix analytics and any enabled integrations such as Google Analytics, Meta/Facebook Pixel, or embedded media (e.g., YouTube).

• Communications – information you provide via contact forms, email, text messages, or other communications with us.

• We generally accept participants ages 15 and older; information about minors is collected only as needed for participation, with appropriate consent from a parent or legal guardian where required.

 

2. How We Use Information

We use personal information for the following purposes:

• Registration and operations – to process bookings, payments, waivers, and class participation; to manage training schedules and rosters.

• Instructors and range staff - to provide instructors with necessary registration and emergency contact information before class so they can manage safety, training activities, and participant needs.

• Safety, compliance, and recordkeeping – to maintain required safety, training, and range-use records; to document incidents or law‑enforcement training where applicable.

• Media and marketing – to use photos, video, and audio for lawful business purposes, including marketing and promotional use on our website, social media, and printed or digital materials, consistent with our media release and any opt‑out you have exercised.

• Communication – to send confirmations, reminders, updates, safety notices, and customer support responses.

• Improvement and analytics – to monitor website performance, understand how visitors use our site, and improve our services.

• Legal and security – to protect our rights, respond to lawful requests, and comply with applicable laws and regulations.

 

3. Data Sharing and Service Providers

We do not sell personal data.

We may share personal information with:

• Instructors and staff who need access to perform their duties (e.g., safety management, training delivery, scheduling).

• Service providers and platforms, including:

  • Wix website and hosting services

  • Wix Bookings, Wix Forms, Wix CRM/Contacts

  • Wix Payments and integrated payment processors (e.g., Stripe, PayPal, Venmo, card processors)

  • Wix Email Marketing and automations for confirmations, reminders, and promotional emails

  • Analytics and marketing tools enabled through Wix (e.g., Google Analytics, Meta/Facebook Pixel).

• Law enforcement agencies or governmental authorities, where required by law, or in connection with law enforcement training under separate agreements.

• Professional advisors (such as legal or insurance advisors) as reasonably necessary for business and risk management purposes.

 

We require service providers to use personal information only to provide services to us and to handle it securely.

 

4. Data Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. These measures include:

• Limiting access to personal data to personnel who need it for legitimate business purposes.

• Using secure, password‑protected accounts and industry‑standard encryption where supported by our service providers.

• Relying on payment processors and hosting providers (such as Wix and integrated payment processors) that maintain industry‑standard security certifications.

 

No system can be guaranteed 100% secure, but we work to protect information against unauthorized access, use, or disclosure.

 

5. Cookies and Tracking Technologies

Our website is built and hosted on Wix, which may use cookies, web beacons, and similar technologies to:

• Enable core site and booking functionality

• Provide security and fraud prevention

• Collect analytics and performance data

• Support marketing and advertising features (such as email campaigns or remarketing) when enabled.

 

Additional tools integrated through Wix (such as Google Analytics, Meta/Facebook Pixel, and embedded media like YouTube) may also set their own cookies.

 

You can usually control cookies through your browser settings and, where offered, through cookie or privacy settings on our website or within third‑party services.

 

6. Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide services you have requested,

• Maintain required safety and training records,

• Comply with legal, regulatory, and insurance obligations, and

• Resolve disputes and enforce our agreements.

 

Retention periods may vary depending on the type of information and applicable legal or insurance requirements for firearms and defensive training records.

 

7. Your Choices and Rights

Subject to applicable law and legal retention requirements, participants may:

• Request access to the personal information we hold about them.

• Request correction of inaccurate or incomplete information.

• Request deletion of certain personal information, where continued retention is not required by law or for legitimate business purposes.

• Object to or limit certain uses, such as marketing communications, by using unsubscribe links in emails or contacting us directly.

• Opt out of identifiable media use in accordance with the media release section of our waiver by providing written notice before training begins (noting that incidental inclusion in group or background footage may still occur).

 

To exercise these rights or make a privacy‑related request, please email us at admin@lykostrainingcenter.com

 

8. Changes to This Policy

We may update this Privacy Policy from time to time. The “Effective Date” at the bottom will indicate the most recent revisions. Continued use of our website or services after an update indicates your acceptance of the revised policy.